ASR Gems London – Jewellery Retail

Eternity rings are a timeless masterpiece which is so in trend. However, do you know that this magnificent ring style dates back to the 1960s? You read that right; although there might have been several design tweaks lately, the original popularity is as old as we ever imagined! These simple yet stunning rings are so unique that they have been popular for many decades. So, are you also planning to get your favourite  pink sapphire eternity ring ? Here's why it is such a speciality.   What are eternity rings? An eternity ring, often called an infinity ring, is a precious metal band encrusted with a continuous row of brilliant jewels, typically diamonds. These rings are of two types - complete and half-eternity rings. In contrast to the "half" form, which only has stone settings on the part of the ring, the full eternity ring features sparkling stones around the band. An eternity ring is generally adorned with uniform-cut diamonds and/or other precious gemstones such as s...

If you have been shopping for your wedding ring lately, we know it can be pretty baffling. Especially when you have to choose between two identical metals - platinum and white gold. Although they both have a white and silvery sheen, there lies a vast difference. So, the next time you buy  women's white gold rings , here is a quick comparison guide you can refer to.   What is platinum? Platinum is a naturally occurring metal with a silvery white appearance. It is denser, harder, and rarer than gold. Platinum can be utilised in a purer form than gold due to its hardness. Jewellery composed of platinum contains 5% cobalt and 95% platinum.   What is white gold? White gold comprises 75% pure gold and 25% other metals like palladium, zinc, or nickel. This alloy was created by combining yellow gold with other metals to give it its white colour and increase its hardness. White gold typically has a somewhat warmer hue before being rhodium-plated to give it a silver app...